You’re probably going to think I’m stating the bleedin’ obvious: Marketing has gotten more complex.
Perhaps I’m showing my age but there was a time (that feels not so long ago) when you just put an ad in the yellow pages, paid them a truckload of money, and your marketing for the year was done. Marketing used to be an event. You did it once and it was done. Your website was built, your business cards were designed, your brochures were printed.
Now there’s social media, search engines, blogs, landing pages, emails, CRM systems, and much more. Weirdo marketing geeks like me love this stuff, but if you’re like other business owners I know it’s enough to make their eyes water. So you end up with paralysis through analysis and end up doing nothing.
Sure marketing has changed but I have the antidote to the overwhelm. You need to stop thinking of your marketing as an event and start thinking of it as a process. What do I mean by that?
Well, think of one of the marketing processes you know you should be doing but aren’t. There are only three things you need to figure out when you’re thinking about a process: Who, What, When (WWW). So for example, if you know you should be blogging to build your authority, your WWW for this might look like:
Who: Ravi
What: writes a 600-word blog post
When: on the 1st and 15th of each month.
Now, as Ravi’s manager, you set her KPI’s and review them regularly. You’ll find she’s either on track or off track. If she’s on-track then awesome, you give her positive feedback. If she’s off-track, then you review to see why and try to get her back on-track. The important part of this is to ensure the Who is not you because you’re a bottleneck. As an entrepreneur, you’re the captain of the ship. Your job is big ideas and ensuring the ship is headed in the right direction. You can’t do that if you’re busy in the engine room shoveling coal into the fire.
So it’s time now to build your marketing plan, go through all the things you “should” be doing and start assigning out WWWs.
Does that make sense, Captain?
Dedicated to your success,
Maleek
Digital Marketing Consultant – MK Web Solutions
You can Contact Direct on: 9920021124
P.S. I personally read and answer your comments
PLUS: Whenever you’re ready… here are 3 ways I can help you grow YOUR business Exponentially through digital Marketing service:
1. Expand Your Customer Outreach
One of the most important ways in which online marketing helps businesses is customer interaction and acquisition. In the digital age, customers expect to be able to engage with the brands they love in a meaningful way. From responding to customer complaints and questions on social media to establishing your business as an expert in a niche, relationships are a key element to successful internet marketing.
2. Geographical expansion
Expanding to a new geographical area with the help of traditional marketing is a nerve wrecking task. Digital marketing will help you expand to new areas without any geographical hurdles. Just enter the city you like or select a radius in a particular city. You are flexible with your reach and type of audience. The campaigns can be set up in no time and you are good to go.
3. Search Rankings to Get Found by More Potential Customers
In the digital age, most people find the goods and services they are looking for through search engines such as Google. Without a prominent search ranking, your business will miss out on new leads and loyal customers alike.
Online marketing allows you to boost your business website and online sales, by making your business more visible and accessible to a wider range of consumers who are already searching for products/services in your industry.
It is easy to see how digital marketing helps businesses connect with their customer-base. Whether you are a small business offering local goods and services, or you are looking for a way to reach consumers on a limited budget, online marketing can help you meet your business objectives.
Learn more: https://mkwebsolutions.in
