There’s a very key concept that is central to the coaching I do with my clients and it’s this: income comes from assets.
For example you might own a property (asset) and lease it out (income) or you might own company stock (asset) and you receive dividends (income).
Now obviously, without owning the asset (the property or stock in the examples above), you can’t collect the rental or dividend income.
These are both examples of financial assets. But did you know the exact same principle applies to marketing?
To get a very consistent level of lead flow which drives the income of your business, you need marketing assets.
Marketing assets are things like books, explainer videos, webinars that get delivered regularly, evergreen email sequences, and much more.
These are things that educate, motivate, and develop trust with your target market.
Can you do marketing without assets? Sure but you’re going to have to compensate with time—a lot of time and a lot of hard work.
If generating new business is an uphill battle for you then I’d wager that you either don’t have marketing assets working for you or they are the wrong types of assets.
Without marketing assets in your business you’ll have to resort to things like cold calling, constant prospecting, and networking. It’s hard, soul-crushing work and I recommend not to go down that track.
And this is why I spend a lot of time with my marketing coaching clients on assets creation. The exciting thing is that once they are built, you can deploy them over and over again with very minimal effort.
It’s similar to building an oil well. It’s hard work getting it all built initially, but once it’s built you just keep it operating and pumping the oil out of the ground.
So my question to you is: What assets do you have in your business or what assets are you planning to build?
Comment on this article and let me know.
Dedicated to your success,
Maleek
Digital Marketing Consultant – MK Web Solutions
You can Contact Direct on: 9920021124
P.S. I personally read and answer your comments
PLUS: Whenever you’re ready… here are 3 ways I can help you grow YOUR business Exponentially through digital Marketing service:
1. Expand Your Customer Outreach
One of the most important ways in which online marketing helps businesses is customer interaction and acquisition. In the digital age, customers expect to be able to engage with the brands they love in a meaningful way. From responding to customer complaints and questions on social media to establishing your business as an expert in a niche, relationships are a key element to successful internet marketing.
2. Geographical expansion
Expanding to a new geographical area with the help of traditional marketing is a nerve wrecking task. Digital marketing will help you expand to new areas without any geographical hurdles. Just enter the city you like or select a radius in a particular city. You are flexible with your reach and type of audience. The campaigns can be set up in no time and you are good to go.
3. Search Rankings to Get Found by More Potential Customers
In the digital age, most people find the goods and services they are looking for through search engines such as Google. Without a prominent search ranking, your business will miss out on new leads and loyal customers alike.
Online marketing allows you to boost your business website and online sales, by making your business more visible and accessible to a wider range of consumers who are already searching for products/services in your industry.
It is easy to see how digital marketing helps businesses connect with their customer-base. Whether you are a small business offering local goods and services, or you are looking for a way to reach consumers on a limited budget, online marketing can help you meet your business objectives.
Learn more: https://mkwebsolutions.in
