Here are 5 steps that are required to start and grow a business successfully. Follow this 5-step checklist, and you’ll be on your way to successful small business ownership.
Step #1 – Discover a specific problem
The first step you need to take is to find out a major problem that a group of people share. Several businesses don’t succeed because they start their company using a “solution-oriented” approach. This means that they enter the market with a solution to a problem that hasn’t been validated by anyone but themselves.
Therefore, our recommendation to you is that you interview a selected group of people who you are passionate in helping and discover what problem are they all suffering from? What’s keeping them awake the whole night? You need to understand the key issues these individuals have and then build a service around it rather than doing the other way round.
Step #2 – Learn to fix that problem
Once you have identified a common problem, it is important to learn how to fix it. If you don’t already know how to fix the problem, then it’s best you find somebody who does know.
This individual could be in the form of a mentor/teacher who can teach you the same or a contractor/employee who could do the work for you. In order to find a good mentor/teacher, you should look for books or courses that would help you learn that material from somebody who has done it multiple times.
Example – if I want to learn how to cook Italian food, then I would probably get relevant books on the topic, purchase courses from top-chefs(or decent ones), and practice daily. Finding a contractor/employee would require you to scan through several individuals before you can find somebody capable enough of doing the job for you. On the other hand, you can use the vast number of job portals to find the right candidates.
Step #3 – Approach clients that have the problem you discovered.
At this stage, you have both – a group of people who have a common problem and then a solution to that exact problem. Therefore, your job is extremely simple now as you have to approach the same set of people you contacted earlier, and present them with your unique solution to the problem. You have to make them understand and realise how your product would help the go from their current situation to their desired situation.
Step #4 – Book a meeting and sign them.
The best way to close a client is to book a consultation meeting with them. This could be in the form of a face-to-face meeting or telephonic. The goal is to make these people realise the importance of your product and collect the necessary fee for doing the services that’ll get rid of the prospect’s problems.
Step #5 – Deliver an exceptional customer experience
Your main goal now is to serve your clients and deliver them experience such that they hire you again. Learn this business principle from Amazon – a company that always puts their customers first and will go through anything to keep them happy. It is also important for you to develop the whole process into a system so that it can be repeated with multiple clients.
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