Helping leads feel comfortable with your brand and gaining their trust is a big part of successfully converting potential new customers.
- 91% of people read online reviews
- 84% of people trust online reviews as much as friends
- 68% percent of people form an opinion after reading between one and six online reviews
These days, you not only have to get your business to rank on page one of Google, you need to fully optimize your total online presence, and this includes building your clients’ reviews.
Reviews allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you. Then their concerned minds are put at ease, knowing that other customers have been happy and satisfied after doing business with you.
Here are the Top 5 Benefits customer reviews:
- Rank your website on search engine results:
Reviews helps to improve search rankings and overall SEO efforts. While there are a lot of factors involved in search rankings, online customer reviews can be a strong signal to search engines that communicates trustworthiness and authority.
- Free Word of Mouth Marketing
Each review posted online by a customer is a form of advertising for your business. Your name and product are exposed to readers, increasing their awareness of who you are and what you do.
- Boost Click through Rates & Sales
Online reviews are a fantastic way to increase your sales. Consumers are much more likely to use a service / buy a product if others have spoken highly of it.
- Build Trust & Credibility
Consumers trust online reviews more than any other media format. With increased access to the internet and the advent of social media, more customers are researching goods and services before buying them. By analyzing reviews, consumers get a better glimpse of your product or service and whether it provides a good value for their money.
- Free Content
User and product reviews basically are free content for your site. This is not only free content, but it is continual fresh content in the eyes of the search engines and this will rank you higher. The ability to generate reviews in this way is highly beneficial.
We are a full service digital marketing agency in Mumbai providing creative and customised online solutions including website, SEO, SEM and Social Media. Give us a call to schedule a consultation: 9920021124