Digital marketing is vital for any small business hoping to stay competitive. But what digital marketing tactics should you focus on in your limited time is a busy entrepreneur?
Tip 1: Your Website:
When creating a business website, keeping it simple also refers to the web design and layout of your site. A website with a clean design, simple navigation and ease of use is what will provide the safest solution to your web building dilemma. Your end goal is to create a business website that is both professional and effective.
Tip 2: Optimize your website for mobile:
With 80% of Internet users regularly browsing the web on a mobile device and Google’s recent decision to reduce the search engine ranking of websites that aren’t optimised for smaller screens, it’s become essential that your website is mobile friendly.
Tip 3: Think Local:
If your business targets local customers, claim your listings on local search directories, such as Google My Business and Bing places for business. They’re free and help ensure that nearby prospects find you when they search online for what you sell.
Tip 4: Use Content Marketing:
Creat regular, fresh and unique content is precisely what Google is looking for when rankings a website. Specifically, Google is measuring how “valuable” your content is by using several different signals such as social media shares and backlinks to the article.
Tip 5: Social Media:
Businesses of any size should be using social media. Create a company page, update it with all necessary information and use it on a regular basis. Social media sites like Facebook, LinkedIn, Instagram and Twitter can be very helpful when marketing a company.
Tip 6: Blogging is a win-win strategy:
Provide fresh, useful or interesting content to your readers and they, in turn, will get to know you and your product better. You can promote your business brand even more effortlessly after your blogging establishes you as an expert in your sector.
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